Very interesting thanksgiving week learned a lot about landing page optimization and basic SEO. First, what I learned about landing page optimization is how to increase conversion by changing keywords from none competitive keywords to competitive ones which will connect with the content on the website. Second, I would change ads campaign so that the […]
Landing Page Optimization Read More »
This week in class we learned about installing the conversion code tracker and optimising ad performance which went well of course but not as simple as one would think it would be. Furthermore, the snippet is inserted automatically, it doesn’t say where it’s inserted the tracking code but it’s active. It tracks checkouts, visitors, products
ROI & Optimizing Ad Performance Read More »
This week I learned how to improve the Quality Score of my site and the two methods of doing that is one improve the quality of your content. Meaning, if you improve the quality of your content the lower the cost of your ads campaign will be which in turn will get you more visitors.
Relevance & Quality Score Read More »
This week I learned about ads and how to make them better for customers to find. In other words, this week was a continuation of last weeks lessons about setting up ads and how much to spend on them and what is a good keyword that’s not board or too specific. The first discussion we
